lanehalley

I've noticed how the Obama campaign has made deft use of social networks (Twitter, FaceBook, LinkedIn and even Flickr) but I didn't realize until now how sophisticated the branding is.

The New York Times reports:

"Barack Obama is running the first real transmedia campaign of the 21st century. His people not only understand how media has splintered, but how audiences have splintered, too. Cell phones, mobile devices, Web sites, e-mail, social networks, iPods, laptops, billboards, print ads and campaign events are now just as important as television. The senator’s design strategy has given these diverse platforms (and their different audiences) a coherence that makes them all work together. I’ve worked with giant, global corporations who don’t do it this well."

The author is talking about Obama's use of the Gotham typeface, but it seems to indicate a larger strategy in play. Brand advertisers take notice!

And while we're on the subject of reaching the youth demographic, has anyone else noticed the nod to the "Obey" meme, a staple of street art culture? Shepard Fairey has produced an Obama "HOPE" sticker.