I've noticed how the Obama campaign has made deft use of social networks (Twitter, FaceBook, LinkedIn and even Flickr) but I didn't realize until now how sophisticated the branding is.
The New York Times reports:
"Barack Obama is running the first real transmedia campaign of the 21st century. His people not only understand how media has splintered, but how audiences have splintered, too. Cell phones, mobile devices, Web sites, e-mail, social networks, iPods, laptops, billboards, print ads and campaign events are now just as important as television. The senator’s design strategy has given these diverse platforms (and their different audiences) a coherence that makes them all work together. I’ve worked with giant, global corporations who don’t do it this well."
The author is talking about Obama's use of the Gotham typeface, but it seems to indicate a larger strategy in play. Brand advertisers take notice!
And while we're on the subject of reaching the youth demographic, has anyone else noticed the nod to the "Obey" meme, a staple of street art culture? Shepard Fairey has produced an Obama "HOPE" sticker.
- The Obama brand
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![[info]](http://l-stat.livejournal.com/img/userinfo.gif)
lanehalley- April 13th, 2008
- The things you find on flickr
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- lanehalley
- February 11th, 2008
http://www.flickr.com/photos/thegriswoldstory/2216671951/
Emma's wide-eyed, Cooper looks ready for anything, Lainey looks worried.
- Interactions '08 report
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- lanehalley
- February 11th, 2008
First, a HUGE THANK YOU to everyone at Cooper who pitched in to help us get ready for the IxDA Interaction ’08 conference. A special shout out to Rebecca, Daniel, Suzy and Chris for extra-special efforts.Emma, Dave, Doug, Alan and I worked hard and enjoyed the event. Cooper was an event sponsor, and many former Cooperistas attended. It’s been really nice to hang out with Josh, Robert and Liz, almost like old times. Jeff isn’t here, but he was praised at the honors ceremony tonight for his work on the IxDA website.
The event was HUGE (400+) and things went very well. The facilities and weather were great and it was really cool to attend an event where I didn't feel like an alien. I was surrounded by other interaction designers. It was possible to have a conversation with peers about how they work. We’re all trying to solve the same problems. The workshops and hallway chats have been first rate. I’m having great conversations and collecting cards. This hasn’t been a real strong “recruiting” or lead generation event, for Cooper but I trust that these will follow later naturally from the relationships we’re making.
They taped all the talks, and rumor has it they will be posted on the IxDA site, so there’s a chance to sample some of the stuff we’ve heard as soon as they post it. Everyone was talking about Agile (how do we deal with it?) and telling stories (design narratives). There’s a lot of buzz about the integration of ID and IxD (natural, considering our location at SCAD).
As far as I can tell, Alan’s keynote was very well received. I heard a lot of productive conversation after, people came up to Alan the rest of the day to tell him he’d made an impact. People commented on the new “visual format” of Alan’s talk. There's the predictable frustration with how think the "what we do about it" section was. The breakfast we sponsored was really well done. The hall looked great and the food was tasty. Our booth has been cozy and has attracted many people to sit and chat. The people in the frog booth envied our balloons. The people in the other booths envied our sofa.
The Savannah College of Art and Design (SCAD) was very welcoming to our event. They have a great facility and their faculty and students have been very helpful and friendly. It’s a clever move for SCAD, I bet 80% of the conference participants would never have come to
If you want more...
Twitter: interaction08
Flickr keyword: interaction08
